The Samv is more than just a clothing label, it’s a cultural voice stitched into fabric. We blend the depth of Indian heritage with the pulse of contemporary streetwear, creating garments that tell stories without saying a word. Our pieces are bold in presence, effortless in comfort, and built for those who carry their identity with pride. Every collection is designed to reflect raw authenticity, cultural depth, and youthful energy making tradition wearable in the streets of today.

Born and raised in Mathura, the colorful heart of Braj, Ayushi and Madhav were shaped by streets full of life, layered textures, and fearless local style. Growing up in the same city, they experienced firsthand how style speaks louder than words from the way people walk through chaos with confidence, to how colors tell stories of identity. With a shared love for bold self-expression, they teamed up to create The Samv a streetwear brand that transforms everyday culture into fashion that stands out. While Ayushi brings sharp creative direction and an eye for raw, vibrant storytelling, Madhav brings street sensibility and an instinct for real-world style. Together, they’ve built a brand that celebrates where they come from and where they’re going a fashion movement rooted in the soul of Braj and designed for streets everywhere.